Feel free to message me through these communication channels:
WHO I AM
I don't work from 9 to 5, I work until I get the result. High-performing, hardworking,
goal-oriented.
goal-oriented.
I solve complex and challenging business problems with a human-oriented and creative approach. Highly efficient against larger competitors.
I have advanced research, marketing, and branding skills in over 10 business niches.
In-house, on-agency site, and freelance experience.
In-house, on-agency site, and freelance experience.
15 years experience in marketing and brand management. 3 years of experience in art direction and brand identity design.
I specialize in CPG product launches based on deep customer research. My most comprehensive projects are connected to the plant-based and dairy categories and the agriculture business.
I developed and implemented 24 marketing and brand strategies. Designed 5 flexible brand identities.
WHO I AM
I don't work from 9 to 5, I work until I get the result. High-performing, hardworking,
goal-oriented.
goal-oriented.
I solve complex and challenging business problems with a human-oriented and creative approach. Highly efficient against larger competitors.
I have advanced research, marketing, and branding skills in over 10 business niches.
In-house, on-agency site, and freelance experience.
In-house, on-agency site, and freelance experience.
15 years experience in marketing and brand management. 3 years of experience in art direction and brand identity design.
I specialize in CPG product launches based on deep customer research. My most comprehensive projects are connected to the plant-based and dairy categories and the agriculture business.
I developed and implemented 24 marketing and brand strategies. Designed 5 flexible brand identities.
WHAT I DO
In my approach, brand is the core element of the fascinating human experience.
In my approach, brand is the core element of the fascinating human experience.
WHAT I DO
HOW I DO THAT
RESEARCH
STRATEGY
IMPLEMENTATION
current
behavior
behavior
FUTURE
behavior
behavior
Why do our customers and employees behave in such a way?
What is our plan? What must we do to change the current behavior to the new one?
What problems do we face during the implementation, and how can we fix them on the go?
HOW I DO THAT
RESEARCH
STRATEGY
IMPLEMENTATION
Why do our customers and employees behave in such a way?
What is our plan? What must we do to change the current behavior to the new one?
What problems do we face during the implementation, and how can we fix them on the go?
current
behavior
behavior
FUTURE
behavior
behavior
SERVICES
Trendwatching
Empathy interviews
Competitive analysis
Social listening
Mobile ethnography
CJM & JTBD
Audience segmentation
Product architecture
Brand platform
Brand assets design
Brand architecture
Marketing mix
Coaching
Strategy execution
(in-house)
(in-house)
Consulting
WORK
| The brand strategy and flexible visual identity for a construction materials distributor |
| The brand strategy and flexible visual identity for my personal brand |
| The marketing strategy and packaging design for a CPG company |
| The brand and communication strategy for a children's playful learning center |
CONTACT