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Unite your business strategy and marketing, as well as your corporate, employer, and consumer brands into a manageable ecosystem with my original GLUE method.
Learn more
Unite your business strategy and marketing, as well as your corporate, employer, and consumer brands into a manageable ecosystem with my original GLUE method.
Learn more
Chaos in marketing, focus on tactics, misunderstanding of the market and target audience, distorted perception of reality, unclear positioning and an inconsistent brand identity.
Issues with product and brand architecture, lack of strategy, ineffective advertising.
Strong candidates decline job offers.
Clarity, long-term focus, clear product and brand architecture, deep understanding of target audience segments and trends, strong positioning and visual identity.
Effective advertising, increased consumer and employee loyalty, inner pride in the brand.
Strong employees join and stay for years.
When there is no connection between strategy, product, marketing, design, and HR, the business doesn't operate as a unified organism — it falls apart into scattered parts. That’s why advertising investments don’t pay off, employees lose engagement, and customers lack loyalty.
Unite all scattered elements of your corporate, consumer, and employer brands into a coherent, logical, and powerful system!
The GLUE Method:
Ground the brand
Focus on the company’s core strengths and values
Link with logic
Structure and connect all brand components into a unified system
Unify perception
Create a coherent brand image for customers, employees, and partners
Embed into culture
Integrate strategy, marketing, brands, and company culture into a single ecosystem
Every project is unique but I always follow the same "gluing" stages.
Research the external and internal context of the company (market, competitors, consumers, trends, corporate culture)
Build marketing and brand strategies: based not on subjective opinions, but on data
Develop communication solutions: visual identity, packaging, website, social media, and everything necessary for implementing the marketing and brand strategy
Connect everything into a single brand ecosystem that works both inside the company and externally
What you get as a result:
A strategy that can guide you at any growth stage
Brand architecture and product lines that are clear to consumers and employees
A brand platform: positioning, tone of voice, values, messaging, and slogans
Visual identity that’s not just "beautiful" but strategically relevant
Clearly defined messages for communicating with different target audience segments
Increased advertising efficiency: the brand becomes clear and attractive
Increased employee engagement: pride in the brand and its products
An influx of strong candidates: the brand attracts top talent
But don’t just take my word for it — explore the projects where this method brought clarity, growth, and transformation.